Google Analytics & Web Analytic Platforms

This class requires no previous experience or technical background and is perfect for those of all comfort levels.

Google Analytics enables you to measure your website's performance and observe how users interact with your site. This class will show you how to create a Google Analytics account, understand and use the many reports on website traffic, user behavior, referral networks and social media interaction.

This class will also provide and overview of other analytics platforms including Alexa, Semrush, Similarweb, Archive.org, Moat and Wordstream.

Requirements: Each participant must bring a wi-fi laptop.