Getting past the gatekeepers and to the actual decision makers is a key challenge for anyone engaged in marketing, both business-to-business and business-to-consumer.

Gatekeepers are responsible for shielding decision makers from irrelevant and bothersome salespeople so that the decision makers are free to focus on more important things. Gatekeepers are not the enemy – honestly, they’re not – sometimes they are a useful source of infomation.

You simply need to get to the decision makers to show them how helpful and important your product or service is.  Your options are fairly straight forward:

• You must convince the gatekeeper that it will benefit the decision maker to speak with you.

• You must find a way to approach the decision maker directly without the gatekeeper.
  

These two basic themes have almost infinite variations that can make all the difference.  Join our Seminar to learn the best strategies, tactics and approaches to prove your worth to the decision makers.

This Seminar is perfect for those of all comfort levels and levels of experience.