Constant Contact

Constant Contact is one of the most popular and user friendly email marketing platforms. This hands-on program covers:

• Best practices of email marketing
• Effective use of images, links and text
• Step by step guidance to opening and managing a Constant Contact account
• Writing the all important subject line
• Best times and days to send your e-blasts
• Definitions and importance of open rates, bounce rates and click through rates
• A/B Testing
• Integrating with Social Media platforms and text marketing
• Analytics and evaluating your results

This class requires no previous experience or technical background and is perfect for those of all comfort levels.

Requirements: Each participant must bring a wi-fi laptop.