Constant Contact
Constant Contact is one of the most popular and user friendly email marketing platforms. This hands-on program covers:
- Best practices of email marketing
- Effective use of images, links and text
- Step by step guidance to opening and managing a Constant Contact account
- Writing the all important subject line
- Best times and days to send your e-blasts
- Definitions and importance of open rates, bounce rates and click through rates
- A/B Testing
- Integrating with Social Media platforms and text marketing
- Analytics and evaluating your results
This class requires no previous experience or technical background and is perfect for those of all comfort levels.
Requirements: Each participant must bring a wi-fi laptop.