Social Media - How do I select the right channels for my business?
Social media is always changing and changing rapidly, yet it delivers powerful results for many businesses. It is not enough for a business to simply 'get on facebook'; it is important to develop and implement a social media strategy.
Whether you your target audience is businesses (B2B) or consumers (B2C), or a combination of both, social media should have a place in your marketing mix. The important and difficult question, however, is what social medial channels will work best for your particular business. This seminar will help you better understand which social media tools might be right - or wrong - for your industry, so you can efficiently use powerful social media channels for your benefit.
Presented by Laurel Cavalluzzo
Laurel Cavalluzzo, President and Founder of Madison Marketing Communications, LLC, works to integrate new technologies (social media) with more traditional communication tactics. She focuses on the strategic side of marketing, and leads efforts to create brand and messaging platforms, to develop strategic communications plans, and to ensure marketing is measurable and accountable and supports a business’ overall goals.
Laurel formerly was the Marketing Director for Speedpass Network, a venture of Exxon Mobil Corporation. Laurel holds an MBA from the Wharton School at the University of Pennsylvania, and an undergraduate business degree from Georgetown University.
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